Can You tell it’s Ful?

Fuldesign is a design group based in Stockholm. We have been around since spring of 2005. Fuldesign is design for everyone who is not perfect and does not fit into the artificial total make-over world where you have to have a perfect home, appearance, life and economy to qualify.

Life sucks most of the time. We are trying to tackle this by dragging all the trolls and monsters out into the sun and watch while they burst. We started out designing because we could not find things and designs we wanted, things that reflects the world we live in. Our Fulmonsters are shining examples of this. Each Fulmonster is unique and handmade and has his or her own story, which emerges more or less on its own. The carachters and personalities are usually not very nice or sympathetic.

In spring 2008 we won Design Torget’s award “Product of the year 2007″, for our embroidery kits which addresses the same forbidden thoughts. With a pinch of dark humour, we have made our own versions of the old-fashioned wall-hanging embroideries with proverbs. These are proverbs who work in our lives. They are inspired by everything from hangovers, gay independence, bad relationships and all the way to Ricki Lake

We ended up in the middle of the Swedish art world almost by accident. We have had multiple exhibtions of Fulmonsters, screen paintings, huge embroideries in exciting new materials, and a lot of other things.

Humour is our weapon against boring design. We want to have fun while creating and above all we want our design to be more fun than pretentious. We love to make fun of ourselves and the people around us, people in our neighbourhood and life in general.

We know all about sex and Rock n Roll, we are more ignorant when it comes to drugs, We are firmly rooted in popular culture. We love women of a certain age who loves theater and culture, in swedish we call them “Kulturtanter”. We love sunday dinners, German gay porn and French baugettes. We read the personals, Wikipedia, Lenore, and text-tv. We watch sci-fi, zombie movies, Xena, Lost and Debbie Travis.

We love working with others, that is how ideas are born and develop. We like to sharing and believes that by giving we get more back. Most of all, we would like to design the interior of a passenger aircraft. Seats, trays, signs uniforms and everything else. Bang how neat it would be.